| Press Release:|
The list of pioneering and innovative features found on Walkman™ phones continues to be unmatched in the industry. Features like the music recognition application TrackID™, SensMe™, for matching your mood to the music and Shake control to change tracks with the flick of your hand make Walkman™ phones stand out from the rest.No longer do you need to make a choice between music, media and imaging when picking your next phone. Compromise is now a thing of the past thanks to Sony Ericsson’s new W902 Walkman, a phone that goes beyond music and gives users everything they need in one pocket-sized stylish device. Downsize your bag, free your pockets and leave your music player and camera at home - use the premium W902 phone to play your favourite tunes, snap those precious moments or watch crystal clear video on the bright, scratch-resistant 2.2” QVGA display.
“We all want more from our mobile phones than ever before.” said Ben Padley, Head of the Music Category at Sony Ericsson, “If you love music but don’t want to compromise on imaging and video, we have used our expertise as music phone specialists to give users a truly multimedia experience with this latest phone. The W902 is one of our most high-performing phones yet and perfect for those who want it all.”
The W902 delivers music as it was meant to be heard through Sony Ericsson’s revolutionary clear audio experience. With crystal clear sound quality and a dramatically richer bass, together with Sony Ericsson premium headphones, HPM-77 included in-box, your favourite tracks will sound better than ever. The W902 features the same superior sound quality as the W980, about to launch shortly, which was rated ”best audio experience” this month, in a trial conducted in Germany by TESTfactory**.
The W902 with clear audio experience
• Outstanding music sound – Clear Stereo + Clear Bass+ premium headphones = clear audio experience
For the real rocker in you, the W595 Walkman , is packed full of innovations for great music and media moments. Just as the W902 it too features a 2.2” bright and large screen for impressing video capabilities. Store and play over 1900* tunes in the 2GB Memory Stick Micro™ (M2) or share great sounds through the built in stereo speakers. Get up close and personal with the stereo Share jack so your best friend can listen in from an additional headset. Make play lists that match your moods with SensMe™ and change your tune or raise the volume with a flick of your wrist using Shake control. The W595 also comes with preloaded games for a full entertainment package - the possibilities are endless!
• Walkman™ player – music on the go
Sony Ericsson’s new W302 is packed with impressive Walkman™ features in an affordable no-compromise 10.5mm slim, aluminium front handset. Targeting all audiences, the phone comes complete with an impressive two megapixel camera, FM radio, TrackID™ and 512MB Memory Stick Micro™ (M2).
“To deliver Walkman™ phones that target all segments of the market has always been our aim since the successful launch of our first - the W800.” said Ben Padley, Head of the Music Category at Sony Ericsson, “It has always been our vision to deliver music on the go to the masses, by developing a range that caters to a wide variety of requirements, tastes and price-points. Our new W302 phone is our most affordable Walkman™ phone to date, without compromising on the premium feel and stylish design that customers expect of Sony Ericsson. The W302 is also a perfect match for the new portable MPS-100 speakers, launched today, which are small and compact enough to fit in your pocket.”
The W302 allows users to discover and experience music on the go. Play songs randomly or create your own playlists and listen to them anywhere, whether it’s on the bus, walking to work or at college. Listen the radio on the go and if you’re not sure who the artist is, the W302 has TrackID™ music recognition which will give you all the answers. Use the two megapixel camera to send picture messages to your friends and upload images to your W302 blog site using the picture blogging function.
Easy to carry and with no complicated set-up required the MPS-100 portable speakers are the easiest way to share your favourite tunes with others. Just separate the two speakers plug them into your music mobile phone and you are ready to be the king or queen of the party and dance to your heart’s content.
• Walkman™ player – music on the go
The W302 Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in Midnight Black and Sparkling White in Q4 2008.
The next generation of accessories includes three new sets of speakers, the MBS-200, MBS-400 and MPS-100, to help music lovers go beyond the individual and play music directly from their mobile phone. Enhancing its music accessories collection Sony Ericsson has also introduced three new stereo headphones, HBH-IS800, HPM-88 and HPM-66 for the optimal listening experience.
The Walkman™ phone through history
• August 2005 – Sony Ericsson launches its very first Walkman™ phone – the W800