According to Informa, the mobile TV market is poised to grow exponentially - by 2010, there are anticipated to be over 50 million DVB-H enabled mobile devices sold globally. The deployment of mobile TV services will offer new business opportunities for companies across the value chain - including content and broadcast companies, mobile service providers, infrastructure and handset manufacturers and technology providers -- and the availability of interoperable DVB-H enabled devices and services is a key factor in further opening up the market.
Among the many digital technologies available to deliver mobile TV services, Motorola and Nokia both view DVB-H as an effective technology for deploying broadcast mobile TV. DVB-H technology offers high service level quality, low battery consumption and offers the end-user the ability to simultaneously receive broadcasts while using other mobile services such as telephony and internet access on their device.
"Operators around the world are evaluating broadcast mobile TV as a compelling new service to offer their subscribers - and interoperability will play a key role in bringing these services to market faster," said Rob Bero, Director of Broadcast Technologies, Motorola. "As a vocal leader in open standards, including DVB-H, we're pleased to be working with Nokia to deliver interoperable handset and network solutions that will help enable operators to offer the ultimate mobile TV experience for consumers."
"Commercial mobile TV services are on the verge of launching in several markets across the world. In order for mobile TV to be a true success, we need interoperable mobile devices and systems which deliver the best experience for consumers and enable enjoyable, live broadcast TV when and where it suits them, redefining prime times and television program content. Nokia is happy to see that open DVB-H technology has and will have widespread support across the industry players, including Motorola and Nokia, in bringing mobile TV to market," says Harri Männistö, Director, Multimedia Experiences, Nokia.
In parallel to supporting mobile operators launching mobile TV services based on existing technologies in their networks, Motorola and Nokia are both active in ongoing standardization and technology development to optimize the broadcast mobile TV experience. The companies will work on interoperability efforts using the open DVB-IPDC standard while continuing to participate in industry-wide interoperability efforts within the related standardization bodies.
*DVB-H technology enables the TV service you are familiar with at home to be broadcast to your mobile device. DVB-H provides a superior end-user experience in the mobile environment with excellent picture and reduced battery consumption. Up to 50 TV channels can be delivered with low cost, over one network. With extensive pilots of broadcast mobile TV currently taking place across the globe, involving leading broadcasters, mobile operators, broadcast network operators and handset manufacturers, the market for commercial broadcast services is expected to grow throughout 2006.