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RIM launches BlackBerry 'Be Bold' ad campaign, superheroes nowhere to be seen (video)
To many's disappointment, superheroes weren't exactly on RIM's list to be the face of its latest advertising crusade. Simply dubbed "Be Bold," the ad campaign focuses boldly on the famed BlackBerry Messenger, as well as the productivity aspects found in the 9900. Research in Motion is also taking a swing at its competitors with expressions like

Read more http://www.engadget.com/2012/02/02/rim-launches-blackberry-be-bold-ad-campaign/

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