HTC digs its claws into Samsung following Galaxy S4 unveiling
HTC has issued a statement dismissing Samsung's Galaxy S4 as "more of the same," claiming the handset "pales in comparison to the all-aluminium unibody HTC One." The statement, attributed to recently-appointed Chief Marketing Officer Benjamin Ho, singles out the S4's plastic chassis and familiar design for criticism --
“With a continuation of a plastic body and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminium unibody HTC One. This is more of the same.
“HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy. Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.”
And HTC's reaction to the S4 wasn't limited to an official statement. Company reps dressed in HTC One shirts trolled the line outside Radio City Music Hall last night, handing out chips, hot chocolate and HTC One promo materials. Later in the night, the official @HTC Twitter account became a source of snarky live commentary and retweets.