Android adoption is growing rapidly in Japan, with local handset manufacturers doing everything they can in order to meet the demands of customers in all segments of the population. One particularly attractive target group seems to be women, given how many Japanese companies say they design Android phones specifically for female users.
Here are three recent examples.
First, Sharp has designed a weird “chocolate bar”-type handset that Japan’s biggest mobile carrier NTT Docomo plans to roll out on Valentine’s Day.
The so-called “Q-pot.Phone SH-04D” [JP] comes with Android 2.3, a 3.7-inch LCD with 540×960 resolution, NFC e-wallet function, Wi-Fi, and an 8MP CMOS camera.
Here are some accessories owners can get:
Second, Japanese carrier SoftBank rolled out Kyocera’s HONEY BEE 101K [JP] today, another handset designed with female customers in mind.
This model features Android 2.3, a 3.5-inch LCD with 800×480 resolution, a 5.1MP CMOS camera, a MP5225 dual-core CPU with 1.2GHz, 2GB ROM, Wi-Fi, and Bluetooth 2.1+EDR.
Third, Disney Mobile has come up with the DM012SH, a Android 2.3 handset (made by Sharp). It comes with a 4-inch LCD with 960×540 resolution, an 8MP CMOS camera, NFC e-wallet function, infrared, digital TV tuner, Bluetooth 3.0, Wi-Fi, and a microSDHC slot.
Disney Mobile, a Japanese MVNO, is planning to offer the DM012SH (pre-installed with a special Disney UI, Disney apps, wallpapers, etc.) next month. Every buyer will get one the cases below for free: