BlackBerry vowed to pull out all the stops to get BlackBerry 10 noticed -- and the company certainly isn't holding back with its promised Super Bowl spot. The ad claims that it's easier to show what the Z10 can't do in 30 seconds than what it can, and goes to extremes that include setting a man on fire and giving him elephant legs. We do still get a glance (or rather, Peek) at the phone itself, thankfully. Does the commercial make us want to drop everything for a Z10? Not necessarily, but we'll likely remember what we saw.