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LG Prada KE850
 

 LG has unveiled the Prada-branded handset - the KE850. The KE850 is being developed in partnership with Prada (it has already won the ‘iF Product Design Award 2007’) and the outer appearance is virtually identical to the iPhone with the facial almost completely filled by the wide aspect touchscreen display.

The phone has a 3.0 inch wide touchscreen, 2 Mega-pixel camera with Schneider-Kreuznach lens, Micro SD card slot, Bluetooth 2.0 and a media player. The KE850 is slightly smaller than the iPhone: 9.9x5.4x1.2cm to the Apple iPhone's 11.5 x 6.1 x 1.2cm. But the LG lacks Wi-Fi, according to the published spec.

 

 

>> LG KE850 PRADA Full Phone Specifications

Press Release:

Seoul, Jan 18,2007 -- LG Electronics (LG), a pioneer in consumer electronics and mobile phones, and PRADA, one of the world’s leading brands in the luxury goods industry , unveil the first completely touch screen mobile phone. The PRADA Phone by LG (KE850) is a real breakthrough in the industry, as it is a unique, sophisticated and elegant mobile phone with the first complete advanced touch interface.

LG and PRADA have worked closely together on every aspect of the product, from handset development to marketing combining the attention to detail and uncompromising quality of PRADA design with the trademark technological innovation of LG mobile.

PRADA’s involvement extends beyond exterior aesthetics to the key elements of the user experience such as the advanced touch interface, ring tones, pre-loaded content, mobile phone accessories and the exclusive leather case, inspired by the classic Italian craftsmen tradition.

“We at LG are exceptionally proud of the PRADA Phone by LG” says Dr. Scott Ahn, President & CEO of LG Electronics Mobile Communications Company. He continues, “The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen.”

Visiting LG Headquarters in Seoul, Korea, Mr. Patrizio Bertelli, President and CEO of PRADA, said: "As we do with ready-to-wear and accessories, we were looking at a break-through. Consistent with our approach, we are not branding an existing product; rather, Miuccia and I have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design. We, just like our partners at LG, are known for the attention to detail and uncompromising quality of our products. And we find these characteristics in the new mobile phone."

The PRADA Phone by LG introduces the world’s first advanced touch interface which eliminates the conventional keypad making the overall usage experience a highly tactile one. An extra wide LCD screen maximizes visual impact, allowing the user to benefit from several key features of the phone, including the 2 megapixel camera featuring Schneider-Kreuznach lens, video player and document viewer capacity. Above all, these features contribute to the phone’s beautifully sleek and simplistic appearance.

Glowing icons on the face of the phone disappear when not in use to reveal a pure, un-adulterated black exterior. The phone is ultra thin (just 12 mm), nonetheless it hosts an array of additional multimedia functions, including an MP3 player and a music multitasking function for messaging. It also boasts an external memory slot, allowing the user to increase memory capacity for images, music and film clips.

The PRADA Phone by LG will be available with prices starting from 600 Euros in mobile dealerships as well as selected PRADA stores in the UK, France, Germany and Italy as of late February, 2007, followed by countries in Asia such as Hong Kong, Taiwan, and Singapore from late March, 2007. The Korean version of the phone is scheduled to launch in the second quarter of 2007.

For further information on LG mobile handsets, please visit www.lgpradaphone.com

Features

· Capacitive Touch Screen
· Music Player (MP3, ACC, ACC+, WMA, RA)
· Music Multitasking (Messaging)
· Video Player (MPEG4, H.263, H.264)
· Macromedia Flash UI
· Document Viewer (ppt, doc, xls, pdf, txt )

Specifications

· EDGE Tri-Band (900/1800/1900)
· 98.8 × 54 × 12 mm
· 2M CMOS Camera / LED Flash
· External Memory Slot (Micro SD)
· Innerpack Battery 800mAh
· Bluetooth 2.0, USB 2.0, USB Mass storage 

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Comments  

Casey
#1 piece of crapp !!!Casey 2008-03-28 13:38
:cry: my phone broke cause it is a piece of crap that i only had for 10 days :P
Quote
Guest
#2 What are you talking about? LG PRADA isGuest 2008-06-16 12:22
i just got this phone a couple weeks ago and i think it is one of the best! the touch screen buttons are a lot more reliable then i thought it would be, the battery power is good as well. But not if you are making a call for hours then no it won't be that great. But i don't use 4 hours of talk time a day.. that is insane! Not to mention it is much better looking then the Iphone.. it is a lot lighter, and more sleek and a little smaller. I have had at least 10 phones in the last 3 months, But i am definitely going to keep this one for awile.. its prada! :-) i have had NO problems and i know i won't be having any.

Ps: your phone broke after 10 days because you probably didn't take care of it and put it in the case.
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Nieels
#3 Prada first impresison.Nieels 2008-07-22 11:52
Hi all,
today i've received my Prada. he's delivered by 2call.nl at only 252 euro all in ! First look: it looks nice, but the 'leather' case isn't real leather, it's a smelling plastic-ish, hard-feeling case and so does the Prada box where the Phone is packed. Very disapointing. Now the phone is charging the battery, so i can't say much about the T-screen etc..
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