|While Asus is pondering whether to produce a Lamborghini-branded phone, Nokia beaten it to the finish line with a Aston Martin version of its Nokia 8800 handset. Like the cars, it's not cheap - Aston Martin wants a whopping £940 ($1,640/€1,353) for the device.|
|Aston Martin and Nokia are proud to announce the Nokia 8800 Aston Martin Edition, a unique collaboration between two of the world's most aspirational brands. |
This exclusive iteration of the Nokia 8800 will be manufactured in strictly limited numbers, and features a discrete laser-etched 'Aston Martin' logo on the stainless steel casing. This is complemented by the words so synonymous with Aston Martin, 'Power, Beauty & Soul’, etched into the Nokia 8800's unique stand-alone charging station, plus elegantly-designed packaging bearing the Aston Martin wings.
The Nokia 8800 is Nokia's flagship phone, an elegant combination of the best quality materials and high technology. Beautifully proportioned, the Nokia 8800 feels right in the hand, whether open or closed. The slender stainless steel slider case has a weighty, machined feel, with the polished and brushed metal casing, juxtaposed with surgical-quality resin and finished with processes usually used in watch-making, offers a uniquely tactile experience. The bistable spring mechanism used in the sliding feature, which opens to reveal a concealed camera, uses ball-bearings more commonly found in high-performance cars, appropriately enough. Sliding open the phone is a precise and smooth movement takes just a fraction of a second. The colour display is protected by a specially toughened glass screen, adding to the premium feel.
In addition to the Nokia 8800's standard ring tones, which were created for the phone by award-winning composer Ryuichi Sakamoto, the Nokia 8800 Aston Martin Edition comes loaded with a selection of exclusive Aston Martin content, including a short documentary film, striking wallpapers featuring the company's current range, a screensaver based on the famous crystal starter button found in all Aston Martin models, and ring tones that sample the evocative roar of the Vantage's (380 horsepower) V8 engine.
The company's strong sporting heritage, now embodied in the DBR9 GT racing car, is combined with elegant design and unparalleled attention to detail. From the flowing, understated bodywork to the cosseting interiors, Aston Martin's range continues to epitomise the marriage of form, function and material. Dr Ulrich Bez, Aston Martin Chairman and Chief Executive Officer says that 'the Nokia 8800 Aston Martin Edition demonstrates the same attention to detail as our range of cars; it is an ideal complement to the brand.'
In 1998, Nokia established an entirely new consumer category with the introduction of the Nokia 8810, the company’s first 'premium' mobile phone. Combining high quality materials and design, The Nokia 8810 found an immediate audience with connoisseurs of quality and taste. Subsequent models, including the aluminium-sheathed Nokia 8850 and its companion the Nokia 8890, introduced new materials and design innovations. In 2002, the Nokia 8910 featured a special mechanism that slowly opened to unveil a colour screen – the company’s first model with a colour screen.
The Nokia 8800 Aston Martin Edition will cost £800 excluding VAT. It is available now from Aston Martin Dealers and via www.astonmartin.com