LG Electronics Japan has launched a line of new touch-pad slide up phones, code named 'Chocolate' (LG-SV590/KV5900/LP5900), today with the hope of boosting sales growth in 2006. The gold line chocolate phones and gold decoration makes it's attractive to the customer, well thats what they are banking on.
As a marketing strategy, the LG Electronics will send the chocolate e-cards to people and will organize a contest. Winners will be announced through lucky draw and 20 winners will get the Chocolate mobile.
So I couldn't get anymore info, it was very hard to translate the document, and there is not much info in it either, anyway lets hope they come to US and Europe soon.