| Cell phone makers are going to stop at absolutely nothing in this age of cut throat competition. The S5000 which has been just launched in China for example is being touted as the perfect handset for the "metrosexual male". It looks classy, but to say that it is designed for a "metrosexual male" is stretching things a bit too far. |
Surprisingly, when I looked it up with Wikipedia; the general definition sided with LG. "The metrosexual, is an urban male of any sexual orientation who has a strong aesthetic sense and spends a great deal of time and money on his appearance and lifestyle." Another definition that I preferred was "A heterosexual man who's in touch with his feminine side; one who weeps during Sleepless In Seattle."
Coming to the handset in question, the LG S5000 ; it does fulfill the basic requirements of being sleek and stylish. The jet black glossy finish I assume can be taken as to be in "touch with the feminine side". The smooth uninterrupted design of the S5000 is undoubtedly attractive, so we will leave the "metrosexual" being at that. The handset has the decent feature set thats necessary for any cell phone in todays day and age. The clamshell has bluetooth and a 1.3 megapixel camera lens (supported by flash). The clamshell has two displays, the primary one is color while the outer secondary display is a simple smaller two color display.
The blue backlit keypad does look more style then function and is certain to cause trouble for people with large digits. The press release then goes on to mention about each feature, how it is perfect for the "metrosexual male" helping in his day to day life. General features such as music playing capability, large phone book, voice dialling are all explained as features that LG specifically put in for this target audience. The phone also happens to have an automatic opening feature, by simply clicking on the buttons at the sides, the handset opens up. This according to the company in some matter adds to the "sex appeal" of the handset. We think its a cool feature irrespective of anything else.
While promoting the handset to a particular target audience is not new, this trick of LG might just work since people tend to want to "belong" to a particular group. And selling the product as a means of getting there has certainly worked in many marketing strategies. Stand alone, the S5000 gives no cause for complaint and seems a nice clamshell phone to own.
Source: Phonedaily (Chinese)