Fiat are set to become a manufacturer of 'high-technology' goods as they begin rolling out a range of Fiat-branded mobiles phones this month. These stylish and exclusive phones include all the technology that mobile phone consumers demand such as an MP3 reader, digital photo and video camera and cinema facility.
Fiat Auto has in recent years extended its famous branding to a variety of leisure goods which are exclusively available in certain upmarket boutiques and outlets. Recent products have included jackets, fleeces, shoes and skiwear, all of which have been introduced in conjunction with respected companies already operating in their relevant sector. Mobile phones have become the must-have fashion accessory of this decade and Fiat hope to tap into the surging demand for distinctive and stylish phones to promote their image.