|The Bratz are characters developed by MGA entertainment which have the famous tagline that goes like "The only girls with a passion for fashion". Bratz was originally the name of a series of dolls that were produced by MGA in 2001. Gradually, the characters were used for branding various products over the years. There are a score of electronics that are available under the brand name, the latest being cell phones.|
The Bratz Mobile phone is shipping to select Wal-Mart locations in the USA. Bratz Mobile phones is aimed at young girls and are completely customized with exclusive Bratz wallpapers featuring Jade, Cloe, Yasmin, and Sasha. They also come with voice ring tones by Roxxi and Sasha, screen savers and custom skins featuring some doll favorites.
The Bratz Mobile is manufactured by Sony Ericsson, based on the Sony Ericsson T290 platform, including features such as full voice services (Voice Mail, Caller ID, Call Waiting and Three-way Calling), SMS, WAP browsing and parental control. The phone is pre-loaded with the equivalent to 50 minutes of airtime in the USA, charged at $.20/minute. Recommended retail price for the Bratz Mobile is US$69.99.