Mass-sellers are the phones that the masses buys – and Motorola doesn’t ignore this group of people. Two new models come in common or innovative colors in both clamshell and candybar designs to conquer the entry-level market.
The new W230 and W270 handsets offer easy-to-use music capabilities, expandable memory with optional microSD card, clear audio in noisy environments and a simplified interface for text messaging.
The W230 and W270 handsets are expected to become available in Q1 2008.
Motorola W230 and W270
In addition, users have access to free music and news through an FM radio with integrated Radio Data System (RDS) which displays artist, title and type of song playing on the radio. Users can also record FM radio clips to use for the phone’s alarm, share favorite stations with friends through text messaging¹ and listen via headphones or speaker.
The W230 harmonizes value and style with an eye-catching, slim candybar design. The device is available in two interchangeable faceplate color palettes: licorice/silver, and titanium gray/mandarin. The no-nonsense keypad and large color display are easy to use, while a slim design makes it extremely pocket-portable. The W270 provides another design option for consumers by incorporating the same features of the W230 in a sleek and affordable clam-shell design.