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 Motorola today announced four new additions to its extensive mass market portfolio, including the Motorola W218, W360, W380 and W395. Building on the MOTOMOBILE portfolio additions announced at 3GSM, Motorola’s mass market portfolio will continue to meet the diversified needs of consumers around the globe by providing mobile experiences that deliver uncompromising style, innovation and entertainment -- at an affordable price.

As mobile markets continue to evolve, the desire for value-added, yet experience-rich devices, continues to grow. Motorola is bringing these in-demand MOTOMOBILE devices to new consumers with key features such as a camera, video capability, Bluetooth technology, extensive battery life, great color displays and integrated FM radio. And in many cases the devices use Motorola’s flexible new AJAR applications framework.

“Motorola’s mass market handsets give first-time technology users a chance to connect with those in their life, while enjoying the entertainment features a mobile device can provide,” said Steve Lalla, Corporate Vice President, Mass Market Products, Motorola Mobile Devices. “We’re delivering on our ‘no compromises’ approach to leading this industry by uniting cool design and cool experiences, at price points for every market.”
 

 Handsets announced today in Motorola’s MOTOMOBILE portfolio include:

W218
The stylishly slim and affordable W218 GSM candy bar phone features an FM radio, VGA camera and elegant design that feels comfortable in the user’s hand. The Motorola W218 brings a fresh and appealing look to the entry-level mobile device space. The W218 also delivers the best of the basics, including outstanding battery performance, large storage capacity, and speakerphone.



W360
A multimedia device for the masses, the ultra-thin W360 GSM candy bar blends the best of innovative design with easy usability. With full multimedia features including MP3 ring tones, a 4x zoom VGA camera, FM radio, office-quality speakerphone and 5 MB of integrated user space², the W360 is made for great communication, at work or at play.



W380
The sleek W380 GSM flip-phone answers everyday communication needs for everyday people. Users can stay connected and entertained with Instant Messaging¹, SMS and MMS capabilities¹, along with fun extras like a 4x zoom VGA camera and FM radio. The W380 can act as a storage device, and allows users to transfer photos and MP3 ring tones from their computer with ease via the mobile USB³ feature. Colorful and playful, the W380 truly offers all the essentials of modern life in one easy-to-carry device.



W395
Delivering maximum features at an affordable price, the Motorola W395 has a variety of multimedia tools, including a 1.3 megapixel camera, video capture and playback, messaging capabilities¹, Bluetooth and great battery life. With its stylish metal front flip, you will always stand out in a crowd. Allow the W395 to act as your main storage device, with up to 2GB of removable memory. This easy-to-use GSM flip-phone device provides a mobile experience everyone can enjoy.



The Motorola W360, W380 and the W395 are integrated with Motorola’s AJAR software framework for increased functionality. The AJAR applications framework is ideal for the mass market, and is designed to add flexibility, an enriched application development environment and provide support for operator’s branded services. For more information about the Motorola AJAR platform, please visit www.motorola.com/ajar.

Availability
All handsets are expected to be available in the second half of 2007. For more information on product availability and pricing, please visit www.store.motorola.com or contact your local Motorola representative.

 

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