| Motorola today announced four new additions to its extensive mass market portfolio, including the Motorola W218, W360, W380 and W395. Building on the MOTOMOBILE portfolio additions announced at 3GSM, Motorola’s mass market portfolio will continue to meet the diversified needs of consumers around the globe by providing mobile experiences that deliver uncompromising style, innovation and entertainment -- at an affordable price.|
As mobile markets continue to evolve, the desire for value-added, yet experience-rich devices, continues to grow. Motorola is bringing these in-demand MOTOMOBILE devices to new consumers with key features such as a camera, video capability, Bluetooth technology, extensive battery life, great color displays and integrated FM radio. And in many cases the devices use Motorola’s flexible new AJAR applications framework.
“Motorola’s mass market handsets give first-time technology users a chance to connect with those in their life, while enjoying the entertainment features a mobile device can provide,” said Steve Lalla, Corporate Vice President, Mass Market Products, Motorola Mobile Devices. “We’re delivering on our ‘no compromises’ approach to leading this industry by uniting cool design and cool experiences, at price points for every market.”
Handsets announced today in Motorola’s MOTOMOBILE portfolio include:
The Motorola W360, W380 and the W395 are integrated with Motorola’s AJAR software framework for increased functionality. The AJAR applications framework is ideal for the mass market, and is designed to add flexibility, an enriched application development environment and provide support for operator’s branded services. For more information about the Motorola AJAR platform, please visit www.motorola.com/ajar.
All handsets are expected to be available in the second half of 2007. For more information on product availability and pricing, please visit www.store.motorola.com or contact your local Motorola representative.