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Google Logo  Sony Ericsson and Google today announced that they have worked closely together to integrate Google's Blogger and Web Search features on Sony Ericsson mobile phones. The two companies are the first in the industry to provide a pre-loaded blog application with a tight integration to the mobile camera and intuitive automatic set-up for consumers who do not already have a personal blog. The first Sony Ericsson products to offer the new service are the recently announced K610 UMTS phone and new flagship imaging handsets, the K800 and K790, which shall be available in Q2 2006.
 
Icons leading to Google Web Search have been integrated into the phones user interface to provide easy access to the information that Google Web Search can provide. Google will become the standard search engine for all new Sony Ericsson Internet-capable phones. It has been tightly integrated into the phone's web experience with multiple intuitive access points. For instance, users can directly activate a Google Web Search option from whichever page they are viewing without the need to launch a new web page to complete a search. With one click, users will be able to quickly and easily access the information they need. Sounds like someone is taking a page out of Microsoft's book. Microsoft itself though is certainly not going to like this announcement considering that they are trying hard to grab a bigger share of the search engine market.

By providing users with direct access to features like mobile search and blogging, we're able to create a more personalized, user-friendly experience, said Nikesh Arora, vice president, European Operations, Google Inc. Today's tech-savvy consumers are becoming increasingly more mobile and demand access to information on-the-go, whether it's the latest news headlines or directions to a favourite restaurant.

 

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