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 Sony inaugurated a new Walkman-branded player. As the company reports, the NW-A800 is the first Walkman model to feature video playback capabilities.

For the first time with a WALKMAN you can experience quality video footage along side crystal clear audio with the new WALKMAN Video MP3 player NW-A800 series from Sony. 

The WALKMAN Video MP3 player is small enough to slip into any bag or pocket, with a colour-rich 2” QVGA (320 x 240 pixels) colour TFT LCD screen that offers unbeatable clarity, high contrast and supreme colour reproduction. Video footage can be viewed on the screen both horizontally and vertically to further enhance the entertainment experience. Downloading video content is easy with a simple drag and drop mechanism - video playback supports the widely used MPEG-4 and high quality codec of AVC (H.264/AVC) Baseline profile formats, at up to 30 frames per second. File conversion, if needed, can be achieved via the supplied ImageConverter software.

As with all WALKMAN products, sound quality is unrivalled. The Walkman brand has long been associated with the highest quality in audio playback and the Walkman Video MP3 player continues to uphold this standard by adding the newly developed DSEE technology which restores the high frequency ranges lost due to compression. The NW-A800 has three in-built Clear Audio Technologies – Clear Stereo, Clear Bass and Sony unique Digital Sound Enhancement Engine (DSEE). These audio technologies are further enhanced with the supplied 13.5 mm EX headphones. Your music has never sounded so good!

Ever been disappointed by a battery dying half way through a great song? The WALKMAN Video MP3 player’s lithium-ion rechargeable battery has extended battery stamina allowing for 30 hours continuous music playback or 8 hours continuous video playback. The easy to operate WALKMAN Video MP3 player also incorporates a slick menu selection system, allowing fast navigation while on the move. Search for your favourite tunes by artist, album title or song title quickly and intuitively or use the intelligent shuffle to create bespoke play lists. Other features include jpeg image storage/viewing/slideshow functions to showcase your best snapshots as well as a host of music sound effects (heavy, pop, jazz, unique and custom settings) to choose from.

 The WALKMAN Video MP3 player is compatible with SonicStage CP software allowing music management and transfer of your favourite tracks. The Sony CONNECT online music store caters to all music lovers. Offering a range of more than 1.5 million tracks spanning all genres and music tastes - providing something for everybody. When you connect to the NW-A800 to a PC, the Walkman Launcher automatically opens a selection of applications providing easy management your movies, photos, music and download options.

The WALKMAN Video MP3 player is available in three memory sizes; 2GB, 4GB and 8GB and there are four colour options; violet, black, white and pink. A range of stylish cases are available for when you are on the move. For example, the clear polycarbonate CKH-NWA800, works to protect the WALKMAN and its wide screen against scratches, damages and dust whilst providing easy access to control buttons, WM-PORT, strap-hole and headphone jack.

What’s more the WALKMAN Video MP3 player is complemented by a range of accessories ensuring consumers are able to release their music from their WALKMAN wherever they are. A car connecting cable (DCC-NWC1) plugs directly in the cigarette lighter to charge the NW-A800 while on the go and has a stereo mini jack for music play back directly through the car radio (via optional FM transmitter or AUX cable). An A2DP Stereo Bluetooth transmitter (WLA-NWB1) provides a wireless music solution for those with Stereo Bluetooth enabled Audio devices such as headphones, portable speakers or in car entertainment. In the home the BCR-NWA800 Stand provides automatic PC data synchronization and charging solution (through the PC) where as the compact and stylish cradle audio (CPF-NW001) releases music through powerful 25W speakers and subwoofer for crystal clear quality.

A Sony Spokesperson said: “The new WALKMAN Video MP3 player combines the best visual experience with the ultimate in Sony sound technology. The new WALKMAN is compact, stylish and affordable without compromising on screen size which is incredibly important for consumers. We’re confident that this is a great-looking product with the technology to match. Once downloaded with music, TV clips, photos and videos taken with Cyber-shot digital still cameras and Handycam camcorders the Walkman Video MP3 player will entertain and delight our consumers, anytime, anyplace.”