The line of eight cameras represents the first time General Electric has bestowed its highly regarded and trusted brand on a consumer camera line. General Imaging, led by Chairman & CEO Hiroshi "Hugh" Komiya, is the exclusive worldwide licensee for the GE cameras.

General Imaging, based in Torrance, Calif., lifted the wraps on eight cameras in all, from the entry level to the "prosumer" level, along with a photo printer that will create beautiful prints from any camera in the range.

All of the GE cameras offer popular advanced features as standard at every price point, including face tracking, image stabilization, red-eye removal, high ISO sensitivity, and panoramic stitching.

The GE line sets a new benchmark for point-and-shoot digital cameras with a strong product identity that combines both ease of operation and a handsome consistency in look and feel across all models. "Consumers are demanding not just advanced features but stylish designs," Komiya said. "And General Imaging is meeting that demand with cameras that are a statement of style while offering all the latest technology."

Here are more specifics about the entries in the new GE camera line:

A Series

• The A730 features a 3x optical zoom and 7 megapixels of resolution.
• The A830 offers 3x optical zoom and 8 megapixels.

E Series

The intermediate level of the GE models offers features found on other brands' top-of-the-line models. The E1030 features a 2.7-inch LCD; all others in this series offer a spacious 3-inch screen. All are powered by rechargeable lithium-ion batteries.

• The E850 includes a 28mm equivalent wide-angle lens, a 5x optical zoom and 8 megapixels.
• The E1030 offers a 3x optical zoom and 10 megapixels.
• The E1040 includes a 4x optical zoom and 10 megapixels.
• The E1240 features a 4x optical zoom and 12 megapixels.

G Series (The G1)

X Series (The X1)

The P1 Printer

The new GE cameras are getting their first public showing in an 8,600-square-foot exhibit General Imaging created for the show.

"We know that the GE brand is very well regarded, and research shows that 76 percent of those surveyed would be interested in buying a GE camera," said Komiya. "This makes GE the perfect partner for delivering a high-quality product that is easy to use and has distinctive styling."

Prices are not yet firm, but are expected to range from $149 to $399. Cameras will begin reaching North American shelves in May, with European and Asian distribution to take place later this year.

On February 13 GE and General Imaging announced a licensing agreement by which General Imaging would design, manufacture and distribute the cameras.

Komiya said his goal is to be among the top three camera brands in the world within five years. "We believe digital cameras are still in a growth market," he said. "With the replacement cycle now down to three years, many consumers are buying their second or third digital camera, while others have been waiting for just the right camera to come along to make their first purchase. With our excellent quality, advanced features, strong value proposition and the great GE name, we are in a position to lift the entire category."

See spec sheets, product photos and more at www.ge.com/digitalcameras.

 
General Electric E850