Mass-sellers are the phones that the masses buys – and Motorola doesn’t ignore this group of people. Two new models come in common or innovative colors in both clamshell and candybar designs to conquer the entry-level market.

The new W230 and W270 handsets offer easy-to-use music capabilities, expandable memory with optional microSD card, clear audio in noisy environments and a simplified interface for text messaging.

“These new devices offer design elements, music features and outstanding battery life that consumers don’t expect to find at this price point,” said Stu Reed, president, Motorola Mobile Devices. “Whether buying your first phone or trying out a music phone for the first time, these new models from Motorola are the perfect choice.”

The W230 and W270 handsets are expected to become available in Q1 2008.

 Motorola W230 and W270
The W230 and W270 include features that go beyond mobile phone basics with multiple ways to enjoy music and stay connected. A dedicated music key activates an integrated digital audio player which supports MP3 and other popular formats. Favorite songs can be stored using optional microSD removable memory cards up to 2GB in size.

In addition, users have access to free music and news through an FM radio with integrated Radio Data System (RDS) which displays artist, title and type of song playing on the radio. Users can also record FM radio clips to use for the phone’s alarm, share favorite stations with friends through text messaging¹ and listen via headphones or speaker.

Both devices offer great phone capabilities in addition to music features, including Motorola CrystalTalk™ technology that helps reduce background noise. Up to nine hours of talk time², the capacity to store up to 500 text messages and phone contacts, one click access to create text messages and the ability to access the Web, create a well-rounded feature set at a great value.