“The W660 has a finish that stands out among its peers,” explains Steve Walker, Head of Product Marketing at Sony Ericsson. “Although the W660 places the emphasis firmly on design, it is also a full member of our Walkman phone family, able to store several hundred full-length songs. That’s important because our research indicates users are listening to more music than ever before – an average of 4.4 hours a day, according to the latest Sony Ericsson Music Monitor.” *

Like several of the latest Walkman phones, the W660 features TrackID. If you ever need to identify a piece of music that you don’t recognise, simply record a few seconds of the track, either via the microphone or by tagging a clip straight from the phone’s FM Radio, and TrackID will send the clip to the Gracenote Mobile MusicID database. This quickly identifies the track, the artist and album and relays the information back to your Walkman phone.

The W660 Walkman phone can store up to 470 full-length songs (in eAAC+ format) on the 512MB Memory Stick Micro (M2) supplied. As your collection grows you can expand the memory as you need and, by way of example, a 1GB Memory Stick Micro (M2) will hold up to 1,000 tracks.

As well as high speed music download and web surfing, the W660 can deliver RSS feeds straight to the phone’s desktop to keep you up-to-date on the latest news and gossip. It also packs a 2.0 megapixel camera and Picture Blogging capability, allowing you to capture that picture and upload it instantly to your personal blog site - all at 3G speed.

Sony Ericsson also announces the Snap-On Speakers, MPS-75, today. This is a small plug-in speaker unit with excellent sound quality that is powered from the phone - perfect for that party moment. The W660 Walkman phone also offers Bluetooth Audio Streaming, which allows you to send music wirelessly from the phone to other compatible devices, such as the Music Bluetooth Receiver MBR-100 or the Stereo Bluetooth Headset HBH-DS970.

The W660 Walkman phone is a UMTS 2100 and GPRS 900/1800/1900 device and will be available in selected markets from Q2 2007. The Snap-On Speakers, MPS-75, will be available globally from Q2 2007.

Sony Ericsson W660 at a glance:

>> Sony Ericsson Full Phone Specifications

*Sony Ericsson Music Monitor:

The research was conducted online by Luon, an independent sales and marketing company on behalf of Sony Ericsson Mobile Communications between 30 November and 27 December 2006. There were 4,603 respondents aged 18+ across 12 countries worldwide:

- Denmark
- Russia
- Finland
- Sweden
- Germany
- Taiwan
- India
- Turkey
- Indonesia
- UK
- Norway
- USA